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So you came up with an amazing business name or product idea and want to make sure no one else uses it. Smart move. Getting a trademark is one of the best ways to protect your brand and ensure you reap the benefits of all your hard work. But the trademarking process can seem complicated […]
You’ve spent countless hours building your business from the ground up. All your hard work has paid off, and now you have a successful brand that people love. But do you really know what makes your brand tick? Understanding the difference between your brand identity and brand image is crucial for continued growth. Trademarks like […]
Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]
Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]