March 28, 2024
Brand Knowledge Trademark

Trademark Infringement on Social Media: What You Need to Know

You’re scrolling through your feed and come across that hilarious meme making fun of a popular brand. Before hitting share, pump the brakes! That meme could put you at risk for a nasty lawsuit. Trademark infringement is rampant on social media, and you could be the next target. Think twice before poking fun at big […]

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Brand Entrepreneurship Knowledge Trademark

Trademark Dilution: Understanding and Preventing Brand Erosion

You’ve built a successful business and brand. You’ve invested time, money, and energy into making your logo and trademarks immediately recognizable to customers. But even when a brand is well-established, there are risks. Trademark dilution is one of them. It happens when your trademark’s strength and uniqueness get chipped away by improper use. This article […]

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Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

The Trademarking Process: Unfiltered

So you came up with an amazing business name or product idea and want to make sure no one else uses it. Smart move. Getting a trademark is one of the best ways to protect your brand and ensure you reap the benefits of all your hard work. But the trademarking process can seem complicated […]

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Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Identity VS. Brand Image

You’ve spent countless hours building your business from the ground up. All your hard work has paid off, and now you have a successful brand that people love. But do you really know what makes your brand tick? Understanding the difference between your brand identity and brand image is crucial for continued growth. Trademarks like […]

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Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Image and How It Affects Trademarks

It’s time to wake up and realize that company culture directly impacts your bottom line. As a business leader, the values and environment you cultivate have a huge effect on your brand image. And your brand image significantly influences your trademark and customer base. If you want to build a powerhouse company with a trademark […]

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Brand Knowledge TMF Exclusive Trademark

Metabirkin NFTs: How Hermès Won

Well, well, well, looks like the luxury brand Hermès just won’t let anyone mess around with their prized Birkin bag. The latest in their conquest to protect their intellectual property? Squashing those snazzy Metabirkin NFTs that were all the rage. You thought those digital collectibles were oh so clever, didn’t you? Not so fast. Hermès […]

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Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

ChatGPT Is Not a Trademark Attorney

Are you looking for an easy way to get your trademark applications filed on the cheap? Well, look no further than ChatGPT, right? Wrong! While ChatGPT can certainly help with some basic questions and tasks, relying on it to handle your valuable intellectual property is a big risk. ChatGPT simply isn’t designed to provide the […]

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Brand Entrepreneurship Knowledge TMF Exclusive Trademark

Pokemon VS Monster Energy

Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]

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Knowledge

Five Common Mistakes to Avoid when Registering Your First Trademark

Five Common Mistakes to Avoid when Registering Your First Trademark According to the U.S. Patent and Trademark Office (USPTO), “A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services.” Though ‘trademark’ can be used for both, it’s good to know that there are actually […]

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