May 1, 2024
Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Identity VS. Brand Image

You’ve spent countless hours building your business from the ground up. All your hard work has paid off, and now you have a successful brand that people love. But do you really know what makes your brand tick? Understanding the difference between your brand identity and brand image is crucial for continued growth. Trademarks like […]

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Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

ChatGPT Is Not a Trademark Attorney

Are you looking for an easy way to get your trademark applications filed on the cheap? Well, look no further than ChatGPT, right? Wrong! While ChatGPT can certainly help with some basic questions and tasks, relying on it to handle your valuable intellectual property is a big risk. ChatGPT simply isn’t designed to provide the […]

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Brand Knowledge Trademark

How Color Trademarks Help Your Business Grow

When most people think of trademarks, they think of names, logos, or taglines. But trademarks come in all shapes and sizes, and one of the most overlooked types is color trademarks. They might not be as flashy as logos, but color trademarks are an incredibly powerful way to protect your brand and help it grow. […]

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Brand Trademark

Generic Trademarks: How to Protect Your Brand

  PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]

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Knowledge Trademark

Seasons Change and Brands Do Too–Understanding and Combatting Genericism

Seasons Change and Brands Do Too–Understanding and Combatting Genericism With Fall in full swing and Winter around the corner, you know what that means–transitions are happening all around us. Whether you’re Marie Kondoing up your apartment and eliminating that which no longer serves you, sprucing up your space with some holiday decor, or revamping your […]

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