April 25, 2024
Brand Entrepreneurship

MrBeast: An Entrepreneurial Brilliance

You’ve heard of MrBeast, right? The YouTube sensation and entrepreneur extraordinaire who’s built an online video empire with over 50 million subscribers. At only 22, Jimmy Donaldson, aka Mr. Beast, has accomplished more in business than most twice his age. His secret? A relentless work ethic, knack for viral marketing, and always putting his viewers […]

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Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Image and How It Affects Trademarks

It’s time to wake up and realize that company culture directly impacts your bottom line. As a business leader, the values and environment you cultivate have a huge effect on your brand image. And your brand image significantly influences your trademark and customer base. If you want to build a powerhouse company with a trademark […]

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Brand Entrepreneurship Knowledge TMF Exclusive Trademark

Surname Trademarks: Establish a Name as a Brand

You know you’ve made it big when your surname alone is a brand. Celebrities like Beyonce, Taylor Swift, and Paris Hilton have turned their surnames into trademarks, and for good reason. Establishing your name as a brand comes with major benefits in today’s world of personal brands and influencer marketing. When you’ve reached a level […]

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Brand Entrepreneurship Knowledge Small Biz Trademark

Trademark Renewal: Everything You Need To Know

Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]

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Brand Knowledge Trademark

How Color Trademarks Help Your Business Grow

When most people think of trademarks, they think of names, logos, or taglines. But trademarks come in all shapes and sizes, and one of the most overlooked types is color trademarks. They might not be as flashy as logos, but color trademarks are an incredibly powerful way to protect your brand and help it grow. […]

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Brand Trademark

Generic Trademarks: How to Protect Your Brand

  PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]

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Brand Entrepreneurship Small Biz Trademark

Does Your Small Business Need a Trademark

Does Your Small Business Need a Trademark The term “trademark” is commonly used in the field of business. However, the concept is not familiar to everyone. Especially if you are new to managing a company or are just about to launch your own business, its relevance may not be apparent to you just yet.  But […]

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