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Look at the leafy green in your salad. Really look at it. That humble lettuce leaf is more complex than you realize. Did you know that some lettuce varieties are trademarked? It’s true. Lettuce producers are filing for plant variety protection and even design patents to protect their lettuce cultivars as intellectual property. Little Leaf […]
Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Introduction to K-Pop Trademarks K-Pop has quickly become one of the most popular music genres around, but did you know that behind all the catchy tunes and flashy performances there’s a complex world of trademarks? In this article, we will explore in detail how K-pop trademarks work, providing some examples from iconic artists such as […]
Iconic Surf-Related Trademarks The global surfing market is currently worth a cumulative $3.8 billion. To accommodate the growing demand for surf apparel, equipment, and accessories, surf brands have been budding like tulips at the start of Spring. Many have climbed the ranks, but only a select bunch have become globally recognized. These are the brands […]