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You know how fired up you get when you have to choose between Subway or another sandwich shop for lunch? Well, hold onto your seats folks because Subway just won a major legal battle to protect its iconic ‘Click Eat’ trademark from a competitor trying to ride their subway rails. This victory shows why savvy […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction to K-Pop Trademarks K-Pop has quickly become one of the most popular music genres around, but did you know that behind all the catchy tunes and flashy performances there’s a complex world of trademarks? In this article, we will explore in detail how K-pop trademarks work, providing some examples from iconic artists such as […]
PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]
How to Lose a Business in Trademarking Congratulations – you’re a business owner (or about to be)! You can create a business plan, develop a brand, and start marketing. There’s a logo to design. Maybe a website to build. Don’t make these mistakes and lose a business because of negligence. Owning your own business is […]
What Does Class 035 Mean for My Trademark? Your best strategy for creating a solid brand is trademarking. The immense amount of energy and resources you invest in your enterprise are far too valuable to remain unprotected. The Nice classification 035 encompasses retail and wholesale sales, advertising and marketing, certain types of consulting services, and […]