Amazon Brand Registry
Amazon’s brand registry is built to fight against online counterfeiting using the best tools and experts to investigate, analyze, design, and execute top-tier protection. The services are 24/7, with Amazon having teams at the ready across the globe to help you and your brand with advanced technology and human experts to battle imposter brands and products. Not only can they find and remove content that infringes on your trademark, but they can also work proactively to protect your brand and prevent infringement. Amazon has been over 99% effective in reducing violations of enrolled brands since they launched the registry.
Not only does Amazon’s brand registry aid you in protecting your brand, but it will also help you manage your account and expand your business. You’re not required to sell in the Amazon store to get these extra services, though you do get many advantages if you choose to do so. If you’re using the Amazon store you can enhance your listed content and improve your activity, providing your customers with a heightened experience. You also get access to featured advertisements and exclusive promotions.
How to get Amazon Brands
A requirement for receiving Amazon’s tools through the brand registry is having an existing or pending trademark that’s active and officially registered in every country you plan to sell in. Although trademarks can come in many forms, Amazon has limited the trademarks you can register with them to text- or image-based marks. These are sometimes also known as word marks and design marks.
Amazon has also limited what countries they accept registered trademarks and brands from. To know if you’re eligible, you’ll need to visit the website and check their updated list of countries.
Another requirement is that the text of your trademark must match the brand name put on the Amazon brand registry application. For marks that are image-based, a digital file of the image needs to be submitted alongside the application. Finally, it’s required by Amazon that the trademark you register with them is on the packaging of your products or the products themselves.
Over 700,000 top brands have already registered with Amazon’s brand registry, with companies like Valentino and Panasonic raving about their results. With relentless, effective, and trusted strategies, they are delivering results that protect brands and ensure customers are getting what they’re meant to instead of a counterfeit.
As always, Trademark Factory is here for your trademarking needs.