4 Killer Brands in the Kink Space
The adult industry and goods and services related to sexual pleasure might be controversial to some, but that doesn’t mean they shouldn’t be discussed! We want to open the floor to discuss successful brands within the kink space because every business needs inspiration and deserves to feel good about what they are doing!
Whether you’ve been on the hunt for a new toy or have a business idea that pertains to the adult industry, we are here for you and want to help you succeed. Follow along as we dissect four killer brands in the kink space and why they rise above the competition effortlessly.
We-Vibe
We-Vibe is a notable brand that offers everything you can think of regarding vibrating toys. Their eco-friendly toys consist only of body-safe materials but are made without latex. We-Vibe has surpassed many competitors not only for their branding but because they offer an associated app where you can control the vibrational power and speed and cue it up with music to be in sync with the vibrations. Additionally, their brand has tapped into a highly demanded market, featuring some of the most couples-friendly gadgets available. Their one-of-a-kind products were developed by a team of experts, doctors, sexual wellness experts, and enhanced by taking a user-centric approach to incorporate feedback from consumers.
We-Vibe was founded in 2003 by a couple hoping to spice up their bedroom experience, and they sold their first vibrator in 2008. We-Vibe trademarked in 2007 before ever selling a vibrator, and renewed its trademarks in 2020 to ensure its company was secure. Their primary trademark is Class 10 for goods and services related to adult marital and sexual aids, including massages, vibrators, and stimulators–as well as associated accessories. Their signature mark has a wavy stripe and dot between the WE and Vibe to represent fluidity.
Vibio
A far newer but vastly popular brand for adult toys is Vibio–an eco-conscious and cruelty-free brand that has made its name “the first officially vegan sex toy to trademark.”
Vibio is taking the kink space by storm with its rare vegan sex technology. Their four silicone-based, ergonomically designed, and app-controlled sex toys boast funky shapes and vibrant colors. Vibio is one of the few products–of approximately 58,000–that have received a vegan trademark, which sets them out from the crowd and has enabled them to garner a loyal customer base that shares the same values. Without this trademark, their credibility might not read the same way.
Believe it or not, many sex toys contain animal products, or even worse, they use animal testing before the product goes to market. Receiving a “certified as vegan” badge might seem silly on the surface in the sex toy space, but oddly enough, it’s not; Lots of lubricants, toys, and even condoms contain animal derivatives, such as sheep skin condoms, animal skin, enzymes, or beeswax. Vibio found an unexplored niche within the adult industry and trademarked early on because they knew the idea was worth protecting.
Lelo
Who would have thought there could be a luxury brand for intimate toys? It wasn’t until Lelo came along that the idea of designer kink was really a thing. Since its inception, Lelo has made its mark as the best product line for women’s pleasure and the “leading designer brand for an intimate lifestyle.” While Lelo’s adult toys are on the pricier end, it’s worth it for the high-quality, beautiful design, and user-friendly interface and overall experience. Lelo offers a variety of sex toys, with their main focus being inclusiveness, which is represented in their marketing and product designs. Their pleasure-focused designs continue to reinvent the erotic landscape for all who dare to indulge in their lovely sex tech.
Lelo has a few trademarks, with their primary class being Class 18, which covers leather and imitations of leather and goods made of these materials and not included in other classes; animal skins hides; trunks and traveling bags; umbrellas, parasols, and walking sticks; whips, harness, and saddlery. Because they also offer toys with metal parts, they have trademarks in Class 14, which includes precious metals and their alloys and goods in precious metals or coated in addition to that, not included in other classes; jewelry, precious stones, etc. Trademarking has done Lelo–Luxury Erotic Lifestyle Objects–a huge favor by granting them a secure title and a safe space to keep producing quality products.
Womanizer
Womanizer is a unique and powerful brand whose cornerstone is high-quality clitoral suction stimulators, specifically designed to enhance female orgasms. High desirability has prompted them to create their patented “pleasure air technology.” Compared with competitors, Womanizer offers outstanding customer service and a 5-year warranty on all products. Their company is also active in supporting women’s sexual health, pleasure, and well-being. They created a “Pleasure Fund” to help support research in these areas, demonstrating their dedication to their brand mission and overall values.
Because their brand is fairly new in comparison to other kink-focused companies–launching in 2014, it was incredibly important and wise for Womanizer to trademark shortly after their launch. Womanizer has been trademarked in several classes, with their primary being goods and services such as body-safe massage apparatus, electrically operated massagers, vibrators, adult sexual stimulation aids, sex aids, and sex toys.
How to Build a Sex Room
If you haven’t heard, How to Build a Sex Room is one of Netflix’s newest trending TV series that helps couples live their sexual fantasies by giving a room in their house a home makeover to be solely dedicated to all things pleasure. That’s exactly what these brands have created–a safe space for people to spice off their sex lives and explore their sexual fantasies, free of judgment. If this article doesn’t get you all hot and bothered to want to go off and experience some new and exciting things behind closed doors, then we hope it helps you gain better clarity on how to secure your business as a brand who creates adult toys used for pleasure.
As you can see, countless brands sell adult toys in all shapes, sizes, and forms. It can be a bit disheartening in such a saturated space to try to break into the adult industry. Luckily, with the proper foundation and trademarks in place to prove your rightful ownership of your intellectual property, you’ll have the upper hand against competitors. Contact our trademark team for further assistance if you’re interested in learning more and are ready to develop and secure your ideas.
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