May 5, 2024
Entrepreneurship Knowledge Trademark

Licensing and Trademarks–How it Works

Licensing and Trademarks–How it Works Is licensing your trademark a good idea? What does it mean? How can you benefit from licensing, and what should you do going forward? First, it’s critical to understand that licensing is a type of merchandising agreement. You are creating a partnership by aligning yourself and your brand with another […]

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Entrepreneurship Knowledge

Trademarks in Film – What You Should Know

Trademarks in Film – What You Should Know Are you a filmmaker with concerns about trademarks appearing in your work? Do you own a trademark displaying on screen without your consent?  In either case, you want to understand your options and the best practices for using trademarks in film and television. There is a lot […]

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Entrepreneurship Small Biz

The 8 Most Valuable Trademarks of 2022

The 8 Most Valuable Trademarks of 2022 Building a brand is a huge undertaking, not for the faint of heart. The future of your business, its profitability, and the ability to attract and retain qualified employees are all top-of-mind from day one. What is valuable to some, may not be to others.  From Susie’s Cupcakes […]

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Brand Entrepreneurship

Trademark Tips for Designers, Design, and Decor

Trademark Tips for Designers, Design, and Decor What can you and should you register as trademarks as a designer? Here are a few tips for designers. The first thing you should register is your business name. Your trademark is a distinctive representation of your brand.  Your trademark helps clients find you in a crowded market. […]

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Entrepreneurship Small Biz

Trademarks and Television

Trademarks and Television If you create entertainment content for TV, trademarks play an essential role in all that you do. Unlike most industries, being conscious of existing trademarks and potential infringement with their use in your production is critical. The last thing you want is to sink your creative efforts with unauthorized use of products […]

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Entrepreneurship Small Biz

Signature Cocktails and Trademarking

Signature Cocktails and Trademarking The great thing about alcohol is that there are countless ways to prepare, mix, and drink it. The possibilities are truly endless for crafting cocktails, with new variations created each day. Yet still, the international Bartenders Association–otherwise known as IBA– only recognizes roughly 80 cocktails. Moreover, even fewer signature cocktails have […]

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Brand Entrepreneurship

Top 6 Women Founded and Owned Brands Making a Name For Themselves

Top 6 Women Founded and Owned Brands Making a Name For Themselves We’re all about empowering entrepreneurs over here, and what better way to inspire than by sharing some of the success stories of incredibly successful women-founded and owned brands. Follow along as we highlight 6 unique businesses created by women, all in different sectors […]

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Entrepreneurship Small Biz

What Your Startup Needs to Know About Trademarking

What Your Startup Needs to Know About Trademarking If you’ve ever worked at a startup, you’re well aware that no matter what position you’re in at the company–bottom of the totem pole or CEO–becoming a jack of all trades is essential for the business to survive. One day, you’ll be putting on the hat of […]

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Entrepreneurship Small Biz

Setting up Your Own Fashion Line

Setting up Your Own Fashion Line If you’re in the fashion industry or planning to dive in soon, you’re probably well aware that there are many moving parts when it comes to setting up your own fashion line. Not only do you need an eye-catching and characteristic logo that sets you apart from the crowd, […]

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Brand Entrepreneurship

Protect Your Life Coach Brand with Class 041 Trademarks 

Protect Your Life Coach Brand with Class 041 Trademarks  Are you thinking about becoming a life coach? Today, coaching of all types is becoming increasingly popular as people seek to enhance their performance, increase opportunities, and realize tangible results. Life Coaches are a significant segment of this growing cohort. And, like any business, their first […]

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