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Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction to K-Pop Trademarks K-Pop has quickly become one of the most popular music genres around, but did you know that behind all the catchy tunes and flashy performances there’s a complex world of trademarks? In this article, we will explore in detail how K-pop trademarks work, providing some examples from iconic artists such as […]
When most people think of trademarks, they think of names, logos, or taglines. But trademarks come in all shapes and sizes, and one of the most overlooked types is color trademarks. They might not be as flashy as logos, but color trademarks are an incredibly powerful way to protect your brand and help it grow. […]
PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]
Licensing and Trademarks–How it Works Is licensing your trademark a good idea? What does it mean? How can you benefit from licensing, and what should you do going forward? First, it’s critical to understand that licensing is a type of merchandising agreement. You are creating a partnership by aligning yourself and your brand with another […]