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You know you’ve made it big when your surname alone is a brand. Celebrities like Beyonce, Taylor Swift, and Paris Hilton have turned their surnames into trademarks, and for good reason. Establishing your name as a brand comes with major benefits in today’s world of personal brands and influencer marketing. When you’ve reached a level […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Trademarks 101 for your Music Brand You’ve likely landed on this article because you have created a brand for your music worth protecting. Congratulations on your endeavors to start something magical! Maintaining a sense of individuality that distinguishes you from others is crucial. As you grow as an artist, your band or artist name only […]