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PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]
What to Trademark – Finding the Right Strategy You want to protect your brand; ideally, every element in your branding is trademarkable, and your budget can handle all the fees. But is it necessary to use this strategy and spend all of that money? While the answer to this in a perfect world would be […]