Introduction
If you’re a content creator on YouTube, chances are you’ve thought about trademarking your channel name, logo, or catchphrases. After all, you’ve spent years building up your brand and you want to make sure no one else can cash in on your hard work.
But what exactly does trademarking entail? What are the benefits and drawbacks of trademarking your YouTube content? And how do you even go about doing it?
Don’t worry, we’ve got you covered. In this article, we’ll give you a crash course in the world of YouTube content creator trademarks. By the end, you’ll know everything you need to know about protecting your valuable brand.
Who are PewDiePie, Markiplier, and Jacksepticeye?
PewDiePie, Markiplier, and Jackeepticeye are some of the most popular YouTubers in the world whose videos have earned them millions.
PewDiePie, real name Felix Kjellberg, is a Swedish YouTuber who began his career in 2010. He is best known for his playthroughs of video games, as well as his vlogs and comedic videos. As of 2023, PewDiePie has 111 million subscribers, and has become one of the prominent Youtube stars.
Markiplier, real name Mark Fischbach, is an American YouTuber who first started his channel in 2012. His videos started from horror streams, then eventually branched out to multiplayer games, earning him 34.5 million subscribers.
Jacksepticeye, real name Seán William McLoughlin, is an Irish YouTuber who first posted videos on YouTube in 2012. He is best known for his humorous gaming commentaries, as well as his sketch and vlogging videos. As of 2023, Jacksepticeye has 29 million subscribers.
What do they have in common?
Despite their different backgrounds, all three of these YouTubers have a few things in common.
The first, and most obvious, is their success as content creators. All three have earned millions of dollars from their YouTube channels, and continue to be some of the most popular and influential creators in the world today.
They’ve also all adopted a similar approach to their content. All three YouTubers focus primarily on gaming videos, often taking on humorous personalities while playing. They’ve also all adopted the same comedic approach, often breaking the fourth wall and engaging directly with their audience.
How did they get started in Youtube?
Each of these YouTubers had different paths to success.
For PewDiePie, his rise to fame began when he uploaded videos of his Amnesia gameplay. Within a few months, his videos had already garnered him a significant following and he quickly became one of the most popular YouTubers in the world.
Markiplier and Jacksepticeye had similar trajectories. Markiplier began his YouTube journey in March 2012, while Jacksepticeye started uploading videos in June of the same year.
What makes them successful from Youtube?
The success of these YouTubers isn’t down to luck alone. All three have invested significant time and effort into their content, honing their craft to create engaging and entertaining videos.
They’ve also become masters of creating high-quality content on a consistent basis, giving their viewers a steady stream of new material. Furthermore, each of the three YouTubers has established their own unique and distinct brand.
They’ve each adopted a different visual style and persona which sets them apart from their competitors. This has enabled them to create a fan base which is loyal to them and their content.
What can we learn from them?
PewDiePie, Markiplier, and Jacksepticeye have all achieved remarkable success as content creators. From their content to their branding, each of these YouTubers has done something a little different which has set them apart from their competition.
We can learn a lot from their success, such as the importance of consistency, taking risks, and investing in your brand. It’s also important to note that these YouTubers have all invested heavily in trademarking their content and protecting their brands.
By trademarking, they ensure that no one can benefit from their hard work and dedication without their permission. All of these lessons can be very helpful to both aspiring and experienced content creators alike.
Using their logos consistently in their videos and social media, these content creators have established a strong brand identity that fans recognize and associate with their content. However, without a trademark, other people could potentially use these logos or catchphrases without permission, which could cause confusion among fans and dilute the brand.
How can a trademark help?
By registering their logos and catchphrases with the USPTO, content creators can obtain legal protection for their intellectual property. This means that if someone else tries to use their trademark without permission, they can take legal action to stop them.
Trademark protection can also be useful for expanding a brand into new areas. For example, if PewDiePie wanted to release a line of merchandise featuring his logo, having a trademark would make it easier for him to license the rights to a manufacturer and prevent others from producing knockoff products.
Conclusion
In summary, trademarks are an important tool for content creators to protect their brand and intellectual property. With registering logos and catchphrases, you can establish a strong brand identity and prevent others from using your trademarks without permission. PewDiePie, Markiplier, and Jacksepticeye are just a few examples of content creators who have successfully used trademarks to protect their brands and expand their reach.
Get your trademarks done right!