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Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]
Have you ever been out and about and come across two logos that look almost the same, but you can’t quite tell who they actually belong to? You may have experienced this first-hand trying to tell apart two fast-food rivals or two big competitor stores. That’s brand recognition at work. Brand recognition is the power […]
Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction If you’re a content creator on YouTube, chances are you’ve thought about trademarking your channel name, logo, or catchphrases. After all, you’ve spent years building up your brand and you want to make sure no one else can cash in on your hard work. But what exactly does trademarking entail? What are […]
Trademark Search Are you sitting on a brilliant concept, a sure-fire winning idea for a brand with products and services for which people will be clamoring? If so, you should be working hard to trademark that brand, but where do you start? If you are like most people today, you look up “How to Trademark […]
Animated Logos, GIFS, and Motion Trademarks In an ever-shifting world where technology seems to advance faster than the speed of light, now more than ever, it is vital to stay current and keep up with marketing trends. Campaigns are so heavily ingrained into our society that we don’t even realize we are being presented with […]
Trademarks & Halloween – Just a Bunch of Hocus Pocus? It’s that time of the year again. In most houses, pumpkins are being carved, and costumes are being chosen, but what are businesses up to? A lot of them are busy protecting their intellectual property, something there is surprisingly a lot of when it comes […]