April 19, 2024
Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

The Trademarking Process: Unfiltered

So you came up with an amazing business name or product idea and want to make sure no one else uses it. Smart move. Getting a trademark is one of the best ways to protect your brand and ensure you reap the benefits of all your hard work. But the trademarking process can seem complicated […]

Read More
Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Identity VS. Brand Image

You’ve spent countless hours building your business from the ground up. All your hard work has paid off, and now you have a successful brand that people love. But do you really know what makes your brand tick? Understanding the difference between your brand identity and brand image is crucial for continued growth. Trademarks like […]

Read More
Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Image and How It Affects Trademarks

It’s time to wake up and realize that company culture directly impacts your bottom line. As a business leader, the values and environment you cultivate have a huge effect on your brand image. And your brand image significantly influences your trademark and customer base. If you want to build a powerhouse company with a trademark […]

Read More
Brand Entrepreneurship Knowledge TMF Exclusive Trademark

Baby Crispy Green Leaf Lettuce: Lettuce Learn

Look at the leafy green in your salad. Really look at it. That humble lettuce leaf is more complex than you realize. Did you know that some lettuce varieties are trademarked? It’s true. Lettuce producers are filing for plant variety protection and even design patents to protect their lettuce cultivars as intellectual property. Little Leaf […]

Read More
Brand Knowledge TMF Exclusive Trademark

Metabirkin NFTs: How Hermès Won

Well, well, well, looks like the luxury brand Hermès just won’t let anyone mess around with their prized Birkin bag. The latest in their conquest to protect their intellectual property? Squashing those snazzy Metabirkin NFTs that were all the rage. You thought those digital collectibles were oh so clever, didn’t you? Not so fast. Hermès […]

Read More
Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

ChatGPT Is Not a Trademark Attorney

Are you looking for an easy way to get your trademark applications filed on the cheap? Well, look no further than ChatGPT, right? Wrong! While ChatGPT can certainly help with some basic questions and tasks, relying on it to handle your valuable intellectual property is a big risk. ChatGPT simply isn’t designed to provide the […]

Read More
Brand Entrepreneurship Knowledge TMF Exclusive Trademark

Surname Trademarks: Establish a Name as a Brand

You know you’ve made it big when your surname alone is a brand. Celebrities like Beyonce, Taylor Swift, and Paris Hilton have turned their surnames into trademarks, and for good reason. Establishing your name as a brand comes with major benefits in today’s world of personal brands and influencer marketing. When you’ve reached a level […]

Read More
Brand Entrepreneurship Knowledge TMF Exclusive Trademark

Pokemon VS Monster Energy

Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]

Read More
Brand Entrepreneurship Knowledge Small Biz TMF Exclusive Trademark

Brand Recognition: The Power of A Logo

Have you ever been out and about and come across two logos that look almost the same, but you can’t quite tell who they actually belong to? You may have experienced this first-hand trying to tell apart two fast-food rivals or two big competitor stores. That’s brand recognition at work.  Brand recognition is the power […]

Read More
Brand Entrepreneurship Knowledge TMF Exclusive Trademark

Disney Trademarks: The Magic

Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]

Read More