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Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction If you’re a content creator on YouTube, chances are you’ve thought about trademarking your channel name, logo, or catchphrases. After all, you’ve spent years building up your brand and you want to make sure no one else can cash in on your hard work. But what exactly does trademarking entail? What are […]
Introduction to K-Pop Trademarks K-Pop has quickly become one of the most popular music genres around, but did you know that behind all the catchy tunes and flashy performances there’s a complex world of trademarks? In this article, we will explore in detail how K-pop trademarks work, providing some examples from iconic artists such as […]
When most people think of trademarks, they think of names, logos, or taglines. But trademarks come in all shapes and sizes, and one of the most overlooked types is color trademarks. They might not be as flashy as logos, but color trademarks are an incredibly powerful way to protect your brand and help it grow. […]
PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]
Trademarking Shapes If you’ve been following along with our other articles, you’re aware that you can apply for several unconventional trademarking options to strengthen brand identity. Scents, victory gestures, animations, and shapes are among the types of intellectual property security that are important for every business to know and understand. Yes, even trademarking shapes! Throughout […]
Cloud-Based Software Trademarks Before you can file an application for a trademark that will protect your cloud-based software, you’ll first need to make sure your software will be eligible for trademark protection by the United States Patent and Trademark Office (USPTO). There are two requirements that the USPTO asks of your software to qualify for […]
Animated Logos, GIFS, and Motion Trademarks In an ever-shifting world where technology seems to advance faster than the speed of light, now more than ever, it is vital to stay current and keep up with marketing trends. Campaigns are so heavily ingrained into our society that we don’t even realize we are being presented with […]
Licensing and Trademarks–How it Works Is licensing your trademark a good idea? What does it mean? How can you benefit from licensing, and what should you do going forward? First, it’s critical to understand that licensing is a type of merchandising agreement. You are creating a partnership by aligning yourself and your brand with another […]