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It’s time to wake up and realize that company culture directly impacts your bottom line. As a business leader, the values and environment you cultivate have a huge effect on your brand image. And your brand image significantly influences your trademark and customer base. If you want to build a powerhouse company with a trademark […]
Look at the leafy green in your salad. Really look at it. That humble lettuce leaf is more complex than you realize. Did you know that some lettuce varieties are trademarked? It’s true. Lettuce producers are filing for plant variety protection and even design patents to protect their lettuce cultivars as intellectual property. Little Leaf […]
Well, well, well, looks like the luxury brand Hermès just won’t let anyone mess around with their prized Birkin bag. The latest in their conquest to protect their intellectual property? Squashing those snazzy Metabirkin NFTs that were all the rage. You thought those digital collectibles were oh so clever, didn’t you? Not so fast. Hermès […]
Are you looking for an easy way to get your trademark applications filed on the cheap? Well, look no further than ChatGPT, right? Wrong! While ChatGPT can certainly help with some basic questions and tasks, relying on it to handle your valuable intellectual property is a big risk. ChatGPT simply isn’t designed to provide the […]
You know you’ve made it big when your surname alone is a brand. Celebrities like Beyonce, Taylor Swift, and Paris Hilton have turned their surnames into trademarks, and for good reason. Establishing your name as a brand comes with major benefits in today’s world of personal brands and influencer marketing. When you’ve reached a level […]
Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]
Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction If you’re a content creator on YouTube, chances are you’ve thought about trademarking your channel name, logo, or catchphrases. After all, you’ve spent years building up your brand and you want to make sure no one else can cash in on your hard work. But what exactly does trademarking entail? What are […]