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You know you’ve made it big when your surname alone is a brand. Celebrities like Beyonce, Taylor Swift, and Paris Hilton have turned their surnames into trademarks, and for good reason. Establishing your name as a brand comes with major benefits in today’s world of personal brands and influencer marketing. When you’ve reached a level […]
Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]
Top 5 Reasons to Register Your Trademark Trademarks are more pervasive than you may think they are in a person’s routine. The brands you encounter on a daily basis, such as Q-tips, Coca-Cola, and even FedEx, have trademarked names that distinguish them from competitors. But what these global brands have in common is that they […]