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TikToks and Trademarking A trademark is a mark used to represent either goods or services. This mark can be a word, phrase, symbol, design, or combination. Using a trademark protects you and your business, making it so that the mark or marks you use to stand out from the crowd can’t be stolen and used […]
The Significance of Trademarking Victory Gestures Gestures help us express and communicate without words–indicative of a particular emotion, feeling, or behavior. Over centuries, our cultures have developed symbolic gestures and movements that have become commonplace and intuitive–so much so that even infants and toddlers can pick up on them. A simple wave, for example, is […]
Trademarks in Film – What You Should Know Are you a filmmaker with concerns about trademarks appearing in your work? Do you own a trademark displaying on screen without your consent? In either case, you want to understand your options and the best practices for using trademarks in film and television. There is a lot […]
Trademarking Scents and Fragrances Without even realizing it, we are exposed to thousands of scents each day. From body odor relief products such as deodorants, odor enhancing products such as colognes and fragrances, room enhancing products like candles, essential oils, and even car fresheners: everywhere we turn, we are confronted with smells. Whether intoxicating […]
Seasons Change and Brands Do Too–Understanding and Combatting Genericism With Fall in full swing and Winter around the corner, you know what that means–transitions are happening all around us. Whether you’re Marie Kondoing up your apartment and eliminating that which no longer serves you, sprucing up your space with some holiday decor, or revamping your […]
Trademarks & Halloween – Just a Bunch of Hocus Pocus? It’s that time of the year again. In most houses, pumpkins are being carved, and costumes are being chosen, but what are businesses up to? A lot of them are busy protecting their intellectual property, something there is surprisingly a lot of when it comes […]
Non-traditional Trademarks–The Weird and The Weirder While there are firm rules and restrictions regarding trademarks, an abundance of not-so-average trademarks begs the question–what constitutes a trademark? As previously mentioned, a trademark can be a phrase, slogan, logo, word, or combination mark. However, in some cases, certain sounds and gestures can be trademarked. That’s right; there […]
Iconic Surf-Related Trademarks The global surfing market is currently worth a cumulative $3.8 billion. To accommodate the growing demand for surf apparel, equipment, and accessories, surf brands have been budding like tulips at the start of Spring. Many have climbed the ranks, but only a select bunch have become globally recognized. These are the brands […]
4 Killer Brands in the Kink Space The adult industry and goods and services related to sexual pleasure might be controversial to some, but that doesn’t mean they shouldn’t be discussed! We want to open the floor to discuss successful brands within the kink space because every business needs inspiration and deserves to feel good […]
How to Lose a Business in Trademarking Congratulations – you’re a business owner (or about to be)! You can create a business plan, develop a brand, and start marketing. There’s a logo to design. Maybe a website to build. Don’t make these mistakes and lose a business because of negligence. Owning your own business is […]