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Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction If you’re a content creator on YouTube, chances are you’ve thought about trademarking your channel name, logo, or catchphrases. After all, you’ve spent years building up your brand and you want to make sure no one else can cash in on your hard work. But what exactly does trademarking entail? What are […]
Introduction to K-Pop Trademarks K-Pop has quickly become one of the most popular music genres around, but did you know that behind all the catchy tunes and flashy performances there’s a complex world of trademarks? In this article, we will explore in detail how K-pop trademarks work, providing some examples from iconic artists such as […]
When most people think of trademarks, they think of names, logos, or taglines. But trademarks come in all shapes and sizes, and one of the most overlooked types is color trademarks. They might not be as flashy as logos, but color trademarks are an incredibly powerful way to protect your brand and help it grow. […]
Trademarking Shapes If you’ve been following along with our other articles, you’re aware that you can apply for several unconventional trademarking options to strengthen brand identity. Scents, victory gestures, animations, and shapes are among the types of intellectual property security that are important for every business to know and understand. Yes, even trademarking shapes! Throughout […]
Cloud-Based Software Trademarks Before you can file an application for a trademark that will protect your cloud-based software, you’ll first need to make sure your software will be eligible for trademark protection by the United States Patent and Trademark Office (USPTO). There are two requirements that the USPTO asks of your software to qualify for […]
Amazon Brand Registry Amazon’s brand registry is built to fight against online counterfeiting using the best tools and experts to investigate, analyze, design, and execute top-tier protection. The services are 24/7, with Amazon having teams at the ready across the globe to help you and your brand with advanced technology and human experts to battle […]
Licensing and Trademarks–How it Works Is licensing your trademark a good idea? What does it mean? How can you benefit from licensing, and what should you do going forward? First, it’s critical to understand that licensing is a type of merchandising agreement. You are creating a partnership by aligning yourself and your brand with another […]