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Recently, Monster Energy and Capcom were embroiled in a court battle over trademark infringement – and it was quite a wild ride. It all started with Monster Energy’s assertion that the Pokemon Company’s use of the word “monster” was infringing upon their trademark. What followed was an intense legal battle that saw some seriously strange […]
Have you ever been out and about and come across two logos that look almost the same, but you can’t quite tell who they actually belong to? You may have experienced this first-hand trying to tell apart two fast-food rivals or two big competitor stores. That’s brand recognition at work. Brand recognition is the power […]
Have you ever heard the phrase, “Disney makes magic”? Well, it’s not all fairy dust. In fact, Disney earns an incredible amount of revenue each day – $162 million to be exact – through its 2000 trademarks! That’s a big number and it’s worth learning more about. Not only is it fascinating to learn how […]
Introduction Trademark renewal is the process of extending the lifespan of a registered trademark. Trademarks protect a company’s intellectual property and are valuable assets. To renew a trademark, file an application and pay the fees to the government agency. It is important to note that trademark renewal must be done periodically, usually every 10 years, […]
Copyright vs. Trademark You may have heard the terms “copyright” and “trademark” being thrown around, but do you know what they mean? These two distinct concepts are often confused with one another. It’s important to understand the differences between the two to protect your intellectual property effectively. In this blog post, we’ll explore the differences […]
Introduction If you’re a content creator on YouTube, chances are you’ve thought about trademarking your channel name, logo, or catchphrases. After all, you’ve spent years building up your brand and you want to make sure no one else can cash in on your hard work. But what exactly does trademarking entail? What are […]
Introduction to K-Pop Trademarks K-Pop has quickly become one of the most popular music genres around, but did you know that behind all the catchy tunes and flashy performances there’s a complex world of trademarks? In this article, we will explore in detail how K-pop trademarks work, providing some examples from iconic artists such as […]
Introduction When it comes to starting your own gaming company, trademarks are extremely important. In this article, we’ll discuss the impact of trademarks on the gaming industry and how they’ve helped some of the biggest companies in the business grow and succeed. What Are Trademark Rights? When you think of trademark rights, you might think […]
When most people think of trademarks, they think of names, logos, or taglines. But trademarks come in all shapes and sizes, and one of the most overlooked types is color trademarks. They might not be as flashy as logos, but color trademarks are an incredibly powerful way to protect your brand and help it grow. […]
PROTECT YOUR BRAND: HOW TO AVOID GENERICIDE In your daily life, have you noticed how often you or a friend use a brand as a generic term for a certain service or product? If you’ve been keeping up with our blogs, we’ve gone over combatting genericism. Just in case you missed it though, here’s […]