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Trademark Search Are you sitting on a brilliant concept, a sure-fire winning idea for a brand with products and services for which people will be clamoring? If so, you should be working hard to trademark that brand, but where do you start? If you are like most people today, you look up “How to Trademark […]
Trademarking Shapes If you’ve been following along with our other articles, you’re aware that you can apply for several unconventional trademarking options to strengthen brand identity. Scents, victory gestures, animations, and shapes are among the types of intellectual property security that are important for every business to know and understand. Yes, even trademarking shapes! Throughout […]
Cloud-Based Software Trademarks Before you can file an application for a trademark that will protect your cloud-based software, you’ll first need to make sure your software will be eligible for trademark protection by the United States Patent and Trademark Office (USPTO). There are two requirements that the USPTO asks of your software to qualify for […]
Animated Logos, GIFS, and Motion Trademarks In an ever-shifting world where technology seems to advance faster than the speed of light, now more than ever, it is vital to stay current and keep up with marketing trends. Campaigns are so heavily ingrained into our society that we don’t even realize we are being presented with […]
Amazon Brand Registry Amazon’s brand registry is built to fight against online counterfeiting using the best tools and experts to investigate, analyze, design, and execute top-tier protection. The services are 24/7, with Amazon having teams at the ready across the globe to help you and your brand with advanced technology and human experts to battle […]
Licensing and Trademarks–How it Works Is licensing your trademark a good idea? What does it mean? How can you benefit from licensing, and what should you do going forward? First, it’s critical to understand that licensing is a type of merchandising agreement. You are creating a partnership by aligning yourself and your brand with another […]
TikToks and Trademarking A trademark is a mark used to represent either goods or services. This mark can be a word, phrase, symbol, design, or combination. Using a trademark protects you and your business, making it so that the mark or marks you use to stand out from the crowd can’t be stolen and used […]
The Significance of Trademarking Victory Gestures Gestures help us express and communicate without words–indicative of a particular emotion, feeling, or behavior. Over centuries, our cultures have developed symbolic gestures and movements that have become commonplace and intuitive–so much so that even infants and toddlers can pick up on them. A simple wave, for example, is […]
Trademarks in Film – What You Should Know Are you a filmmaker with concerns about trademarks appearing in your work? Do you own a trademark displaying on screen without your consent? In either case, you want to understand your options and the best practices for using trademarks in film and television. There is a lot […]
Trademarking Scents and Fragrances Without even realizing it, we are exposed to thousands of scents each day. From body odor relief products such as deodorants, odor enhancing products such as colognes and fragrances, room enhancing products like candles, essential oils, and even car fresheners: everywhere we turn, we are confronted with smells. Whether intoxicating […]