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The 8 Most Valuable Trademarks of 2022 Building a brand is a huge undertaking, not for the faint of heart. The future of your business, its profitability, and the ability to attract and retain qualified employees are all top-of-mind from day one. What is valuable to some, may not be to others. From Susie’s Cupcakes […]
Seasons Change and Brands Do Too–Understanding and Combatting Genericism With Fall in full swing and Winter around the corner, you know what that means–transitions are happening all around us. Whether you’re Marie Kondoing up your apartment and eliminating that which no longer serves you, sprucing up your space with some holiday decor, or revamping your […]
Trademarks & Halloween – Just a Bunch of Hocus Pocus? It’s that time of the year again. In most houses, pumpkins are being carved, and costumes are being chosen, but what are businesses up to? A lot of them are busy protecting their intellectual property, something there is surprisingly a lot of when it comes […]
Non-traditional Trademarks–The Weird and The Weirder While there are firm rules and restrictions regarding trademarks, an abundance of not-so-average trademarks begs the question–what constitutes a trademark? As previously mentioned, a trademark can be a phrase, slogan, logo, word, or combination mark. However, in some cases, certain sounds and gestures can be trademarked. That’s right; there […]
Trademark Tips for Designers, Design, and Decor What can you and should you register as trademarks as a designer? Here are a few tips for designers. The first thing you should register is your business name. Your trademark is a distinctive representation of your brand. Your trademark helps clients find you in a crowded market. […]
Iconic Surf-Related Trademarks The global surfing market is currently worth a cumulative $3.8 billion. To accommodate the growing demand for surf apparel, equipment, and accessories, surf brands have been budding like tulips at the start of Spring. Many have climbed the ranks, but only a select bunch have become globally recognized. These are the brands […]
Trademarks and Television If you create entertainment content for TV, trademarks play an essential role in all that you do. Unlike most industries, being conscious of existing trademarks and potential infringement with their use in your production is critical. The last thing you want is to sink your creative efforts with unauthorized use of products […]
4 Killer Brands in the Kink Space The adult industry and goods and services related to sexual pleasure might be controversial to some, but that doesn’t mean they shouldn’t be discussed! We want to open the floor to discuss successful brands within the kink space because every business needs inspiration and deserves to feel good […]
Signature Cocktails and Trademarking The great thing about alcohol is that there are countless ways to prepare, mix, and drink it. The possibilities are truly endless for crafting cocktails, with new variations created each day. Yet still, the international Bartenders Association–otherwise known as IBA– only recognizes roughly 80 cocktails. Moreover, even fewer signature cocktails have […]
How to Lose a Business in Trademarking Congratulations – you’re a business owner (or about to be)! You can create a business plan, develop a brand, and start marketing. There’s a logo to design. Maybe a website to build. Don’t make these mistakes and lose a business because of negligence. Owning your own business is […]